Building growth engines, and the tech underneath them.
14+ years launching brands from zero, architecting the CRM and lifecycle stack underneath them, and — lately — shipping AI-native products that handle the work marketers used to grind through by hand.
14+ years building growth functions from zero — and the technology underneath them.
I've spent my career on both sides of the marketing org chart — running the strategy and team, and also rolling up sleeves to architect the CRM, the lifecycle automation, and the analytics stack that the team runs on. Most marketers do one. The compounding happens when you do both.
Today my work sits at the intersection of three things: growth marketing leadership at 8Twelve, MarTech architecture through XRaise, and AI-native product building — including VartAI and Akeron, a SaaS platform handling 35TB of data retrieval at scale.
Every rung. What changed because of it.
A career built one operating model at a time — agency, in-house, founder, global brand, scale-up. The thread is the same: build the system, then the team that runs it.
- 072025 — PresentFlorida, USHead of Marketing, AI & Automation8Twelve Mortgage (US)
Leading the AI and automation roadmap for 8Twelve's US market entry — extending the data-driven playbook built in Canada.
- 062019 — PresentToronto, ONDirector of Marketing & Operations8Twelve Group
Built marketing from zero across 3–4 brands. Owned CRM, lifecycle automation, and the lead-gen engine behind $3B+ in mortgage originations.
- 052019 — PresentToronto, ON
Founder & Principal ConsultantXRaise SolutionIndependent practice in CDP, marketing automation, and conversational AI. Shipped VartAI and Akeron out of this studio.
- 042018 — 2019Dubai / IndiaMarketing Lead, Digital & ATLEmaar Properties
Led digital and offline marketing for Emaar Development across India. 80% MoM revenue growth via media buying, optimization, and road-shows.
- 032016 — 2018Beijing, China
Regional Marketing DirectorBlue Ocean Network (BON Cloud)Directed integrated marketing across South Asian markets. Built global media-house and KOL partnerships at scale.
- 022014 — 2016India
Senior Marketing SpecialistDDB Mudra Group (Omnicom)Led social, paid media, and brand positioning for major public-health campaigns — The Union #IndiaVsTB and PSI.
- 012014 — 2015IndiaDigital Strategy DirectorVermmillion
Led digital strategy at a national agency across creative, media, and paid.
Specific outcomes. Not a logo wall.
Lead-gen engine architected at 8Twelve Group.
Pipeline volume delivered to 500+ mortgage agents.
Akeron AI Labs — production SaaS, running at scale.
Response · meetings booked · conversion to live deals.
Dynamic microsites, resources, and mortgage calculators.
Emaar Development — HNI investor acquisition in India.
Things I built — not advised on.
AI lead-nurturing engine that re-engages dormant leads. Early pilot: 44% response, 22% meetings booked, 12% conversion to live deals.
Consulting practice in customer data, marketing automation, and conversational AI. Google · Zoho · Facebook partner.
AI SaaS platform for call retrieval and sentiment analysis. Handles 35TB of data retrieval reliably at scale. Ongoing platform-maintenance contract.
The full operating kit.
Three convictions I keep coming back to.
"Most marketing teams hire for output. The leverage is in hiring for the operating model — the rest compounds.
"AI doesn't replace marketers. It replaces the work between marketers — the handoffs, the chasing, the cleanup nobody owns.
"A brand is the receipts: what shipped, what scaled, what didn't break under pressure. Everything else is positioning.
- Master of Business Administration
- Bachelor of Business Administration
- Digital Communication Strategy — University of Toronto
- Diploma in International Business
If you're building a growth engine that needs to compound — let's talk.
One call. No deck. We figure out together whether I can actually help.